The brand that would become LELO started in 2003, in the front room of a Stockholm townhouse, where three designers coalesced at exactly the right place at exactly the right time, with exactly the right idea. It was an idea that would eventually reshape and transcend the confines of an entire industry, and it began with a simple question:

What if our most intimate items were made as beautiful as the ones we displayed with the most pride?

LELO has now also changed the condom industry with their unique invention LELO HEX.